Courtney Agencies Ltd, a BC-based customs brokerage firm, celebrates its history and prepares for its future
Courtney Agencies Ltd. is celebrating its 65th anniversary and doing so by splashing out its bold new brand. We couldn’t contain our enthusiasm though; we’ve been “test driving” the look and message for the past few months and had great response from our customers and our partners. Our staff share their enthusiasm too for what they feel is an accurate reflection of the vibrancy of the agency. I respectfully acknowledge my family members, my father, grandmother, mother and brother who shared their passion, expertise and energy to build the first generation of this family-owned business. They created a solid backbone for this company. The original logo was created in 1955 and reflects the conservative, steady, cautious nature of the agency at that time.
Here we are, 65 years later, with another generation at the helm, driving new services based on a much-changed shipping environment. The movement in this new look is reflective of how this industry must continually reinvent itself to keep pace with technology, capabilities of artificial intelligence, as well as digital exposure to new markets and the global appetite for what they offer. We are also aware of the pressures of a “global market” on our environment, and bring that awareness into our new worldview.
Building the new brand involved a lot of discussion about who we are, what’s important to us, and what contribution we make to society when we do our work. I am the husband of a woman who has made a career of building corporate social responsibility mandates. I consider myself an environmentalist who takes seriously his personal carbon footprint.
Putting our personal and professional priorities in the mix resulted in a thoughtful, articulated social purpose which will guide the direction of the next 65 years. We look forward to sharing more about that with you, and inviting you into the think tank of how to do business in socially responsible ways.
That’s the newness. What hasn’t changed is the integrity and personal touch that family-owned companies deliver. We don’t have shareholders or distant owners to cater to, only clients. We are nimble and responsive to the needs of our clients and are able to deliver customized solutions when required.
This agency is proud of its rich history and the deep-rooted expertise that it afforded us. But the excitement that we feel today – that is bursting in full colour in our new brand – is because of where we’re going.
Drawing on the strength of our past, we’re more than ready to be a force for the future – Bringing Businesses Closer Together.
The brand concept is based on the idea of a prism. Clients come to us with their business challenges to which we apply an expert lens and deliver tailored solutions.
Our website has been revamped and now houses the shipping information, forms and tools our clients and partners need for moving goods around the world.
When you see this logo, you can trust your business is getting the best of our customized care.